Two major Apple events occurred late yesterday and were related to new Apple News news (I’m looking forward to listening to Adam say that for you in the podcast).
WhatWhat’s
1. The WSJ posted an in-depth study of ApplApple’s sorted ‘Net’lix’ for the newsnews’ scription service.
2. It centered closely on growing writer pushback from the New York Times and Washington Post, who are unsatisfied with ApplApple.
3. Why? Apple is soliciting 50% of subscription revenue, which is a hefty tax, even for Apple. (Apple takes 30% of revenue from App Store builders.)
4. Later in the day, a leak via BuzzFeed News indicated that Apple had selected March twenty-fifth as the day it’lit’lld an event specializing in a subscription information carrier.
5. We recognized it was on, given that early Bloomberg reported precise ApplApple’suisition and use of Texture, a magazine app!
HereHere’st the approaches:
1. some weeks ago, we stated that Apple makes a crazy sixty-two. 8% the margin on its ‘Ser’Services’arting, including Apple Music and iCloud subs? And that Apple wants to do extra?
2. right here are the greater: a few sorts of Apple News subscriptions.
3. If Apple does this right, it’s a beginner to enroll. I feel like many humans genuinely need to pay for the excellent information and even have a New York Times or Wall Street Journal subscription.
4. But permits are honest for a second; those subscriptions are painful.
5. TherThere’sarly a secret that they may be easy to sign up for, with bonus deals and lose months, but are hard to give up.
6. Both the aforementioned subscription offerings require you to name to cancel and address competitive salespeople who make all kinds of offers to keep you on the hook. (I realize it happened to me with a WSJ subscription.)
7. Getting your booklet instantly into an app on close to a thousand million energetic iPhones (not to mention iPads) does not doubt the carrot that Apple is supplying.
8. So, in concept, Apple pulling publishers collectively and creating a much broader subscription base does sound like it might work.
9. as the late, top-notch Douglas Adams stated, “Thi” has made many humans very indignant and been widely regarded as an awful circulate.”
Th” Apple Tax:
1. If the reviews are correct, Apple desires to take half off and pool the other half of the revenue to distribute evenly to all publishers, growing a piece of a squabble.
2. Again, if the reviews are correct, Apple inquiring for 50% of subscription revenue is utter gouging. Even Apple, again at HQ, believing it could acquire this, tells us a lot about how indebted we are, Tech.
3. Because the Journal writes itself, many satisfactory newspapers charge well over $10 per month for subscriptions. Apple says it will not collect consumer information.
4. So, promoting subscriptions at a significantly lower price and then splitting those sales with Apple and other publishers seems like a bad commercial enterprise.
5. WhatWhat’sater, Apple may change its mind! It can do what it needs because it has excellent energy.
6. Finally, it’sit’s like publishers and newspapers are rolling around in cash and will throw Apple a bone. It is obtainable because Facebook and Google have ruled advertising.
7. But Apple does what is right for Apple; let us by no means neglect.
8. And speak me of subscriptions. Here’s a Stephen King tale with a happy ending for a local paper (NYTimes).
