The Chinese handset maker presently has one of its research and development (R&D) centers in Hyderabad and another in China, while its manufacturing facility is in Greater Noida.
New Delhi: China-based total smartphone maker Realme, which started its operations just eight months ago, is ready to extend into India’s offline market with the aid of putting in place specific retail shops in the second half of 2019, a pinnacle government said on Thursday. The handset maker additionally indicated that it’d also increase its accessories line-up.
“In the second half of the 12 months, we might open distinctive shops in India where the prospective customers can get a hands-on revel in of the entire portfolio of Realme gadgets that could include add-ons as well as smartphones,” Madhav Sheth, Chief Executive Officer, Realme India, informed IANS.
According to market studies firm Counterpoint Research, the online-targeted tool maker became one of the pinnacle telephone players in the fourth quarter of 2018, with an 8 percent market share.
The Chinese handset maker currently has considered one of its research and improvement (R&D) bases in Hyderabad and another in China, even as its manufacturing unit is in Greater Noida. The employer’s manufacturing plant in Greater Noida has a production ability of almost 60-eighty million handsets a year.
“We have any other plant in Greater Noida that’s adjoining the modern facility, on the way to double up the ability to create handsets cumulatively every year. It has just begun its operations,” Sheth informed.
Realme is also working to collaborate with 20,000 multi-brand stores across 150 cities in the United States. “With the brand new offline shops, we might enlarge our income channels to reach our offline customers in each area. This is the extension of our sales strategy and the last goal of ‘Realme for Every Indian’,” he said.
Previously, Realme had a special partnership with Reliance stores to sell the products offline. As part of that partnership, Realme smartphones were bought in more than 130 cities at over 1,300 Reliance Digital and My Jio stores.
The company said it might refresh all its phone collection in India with new additions this year. The enterprise delivered the Realme 1 version in May, over 12 months, marking its foray into the access-stage phone segment. The corporation’s cellphone income touched a milestone of 4 million in January.
Born as OPPO’s sub-logos, Realme is now an independent brand concentrated on youngsters worldwide. According to CyberMedia Research (CMR)’s cell handset report, Realme’s phone shipments grew by way of over six hundred according to cent in the September-October length compared to the July-August period closing year, making it the pinnacle rising brand in India.
