A new file from TechCrunch nowadays seems into how some app developers game the App Store by means of filing multiple variations of the identical (or very similar) app. While it looks like those apps are breaking the App Store regulations, builders of those apps guard the method as truthful recreation.

TC’s investigative document calls out each builder the use of this approach of submitting multiple variations of the identical app in addition to Apple for no longer imposing its guidelines.

Companies don’t even try to cover the truth that [they] have submitted a couple of variations of the equal app with exclusive names and icons. But middle features stay equal. Apple hasn’t enforced its very own tenet properly and builders took advantage of that gray location.

One example is the developer TextMe, Inc. Who has 3 one of a kind apps that serve in most cases the identical motive? Notably, all of them even use identical screenshots within the App Store.

The wording is barely special for every app. TextMe Up lets you “call & textual content everybody inside the international from your cellular, pill, and computer”, even as TextMe lets you “get a brand new telephone range and start texting and making calls free of charge” and FreeTone is all approximately “[enjoying] free calls & texts to the phone numbers within the US and Canada”.

But in case you take a look at the App Store screenshots, the corporation doesn’t even hassle changing the screenshots or advertising and marketing replica.

However, TextMe believes they’re abiding by the App Store rules and use the 3 apps as marketing and competitive techniques.

“Our apps have a one of a kind advertising and marketing target,” TextMe, Inc. Co-founder and co-CEO Patrice Giami instructed me in a telephone interview. “They percentage the identical code base, however, we are able to set off or deactivate a few capabilities in an effort to differentiate the apps. We manipulate that depending on the competitive environment and if we want to optimize distribution.”

The document appears into several different developers who use the equal method as TextMe. At the end of the day, Apple could clear up the trouble through defining rules like these more genuinely and imposing them consistently.

While Apple is typically quite strict in relation to App Store hints, it hasn’t enforced a number of them. And that is unfair for app builders who play through the regulations. They can’t compete as efficiently with corporations that recognize that they could forget about a few policies.

This contemporary document comes after Apple has taken heat for web hosting a debatable Saudi-primarily based iOS app called Absher. Last month Facebook, Google, and greater have been stuck abusing Apple’s Enterprise Certificate application.