At the recent Honor View 20 launch event in Paris, we got a short threat to trap up with agency President George Zhao. Only minutes after Zhao left the level, the ever-smiley government chatted to a collection of journalists about Honor’s present-day flagship cellphone, and its future aims. Here’s what went down.
Honor’s rebrand and what it means
Honor brought its new logo at the event, shifting away from the signage is used for the reason that launching in 2013. Zhao talked theatrically about how moving from lowercase to uppercase letters, and from a fixed color to transferring color, symbolizing how the organization had come to be greater ambitious and dynamic.
The new emblem appears to have fixed colors in a maximum of the pics in this article, however, it seemed in multi-shade variations at the event. Regrettably, I simplest have an off-phone picture of this, here:
“You can don’t forget this release a logo improve, product upgrade, and also an Honor operations upgrade,” said Zhao.
Does this so-called Honor operations improve imply the organization has plans to transport out from underneath Huawei’s wing?
We [source] a whole lot of the essential generation from the institution, but we define and layout our product portfolio for younger human beings,” Zhao said, highlighting some of its product lines like smartphones, smartwatches, laptops, and capsules. He stated Honor might maintain to enjoy the advantage from Huawei’s technology and delivery chain.
It appears Honor has a great deal to advantage from its modern setup, though Zhao didn’t directly deal with whether the company might ever cross it alone. Either manner, he’s led it to enormous fulfillment in just a brief time, and with Huawei below the microscope all across the West, I wouldn’t blame him for trying to avoid any ability blowback.
The Honor View 20 and its rate
The Honor View 20 is one of the few Android telephones to characteristic a 48MP rear digital camera sensor with time-of-flight (TOF) three-D depth sensing skills. 48MP sensors are predicted to be followed by using many OEMs in 2019 as they offer plenty of element at long distances, on the moderate expense of low-light shots (you can read extra on 48MP cameras right here).
I can assure, after Honor View 20, many other companies will comply with our path.
According to Zhao, Honor selected one rear digicam rather than a couple of rear digicam technique trending inside the industry because of the general camera first-class and the implications of its TOF sensor for AR and VR. He believes Honor’s camera setup will begin a brand new trend.
“We want to set up a benchmark of 2019. I can assure, after the Honor View 20, many different carriers will comply with our course,” he said.
Meanwhile, there have been questions raised approximately the View 20’s distinctly high charge (569 euros, ~$649), given its teen’s marketplace audience. Zhao stated Honor placed this charge down to investment in “the first-rate” additives and some stressful technology.
Zhao used the telephone’s hollow-punch camera, for example, announcing it’s challenging to construct, which improved value. “The failure score is simply too excessive, only a few providers can offer this display,” he stated.
Zhao stated the TOF sensor development was costly too. The group had been operating on it for three years and had a very tough model for it three hundred and sixty-five days in the past once they provided it to Zhao. Honor could have launched a product with the sensor then, but Zhao stated he believed it wanted extra improvement time.
5G, foldable, and destiny
Like many, if now not all, of the Android OEMs, Honor has its points of interest set on a 5G cellphone. Zhao stated Honor would launch a 5G phone within the 2d 1/2 of the 12 months, but stated precisely whilst and which model relies upon on how operators development with their infrastructure.
As for if we’ll see an Android One cellphone from Honor each time quickly, the agency doesn’t have plans for this in the meanwhile, however, the door isn’t closed.
Though a 5G cellphone is within the works, and an Android One telephone is an outdoor possibility, those hoping for an Honor foldable whenever soon can be upset.
Folding telephones are too thick and heavy.
“Folding phones are too thick and heavy,” stated Zhao. He pointed to View 20 as an example. Currently, it’s a slender device, however, have been it to fold in 1/2, it’d be too big. Whether that is a problem Huawei has addressed, we don’t know, but we don’t have long to find out: Huawei will announce a folding cellphone in a month at MWC 2019.
Zhao stated on every occasion new technology involves the enterprise, he’ll ask if the patron really needs it or not. “We should convey an honestly top notch answer,” he stated. It seems like Honor took a similar approach to its TOF improvement, though I still don’t think that’s truly vital technology but.
Zhao also mentioned its future products greater normally. The next step inside the evolution of Honor smartphones is thinking about the way to “replace” the laptop.
“Today, some laptops, the garage is also 128GB or 256GB, right? Now the cellphone is also in this stage,” he said.
Several manufacturers are also investigating a way to near this gap, be it Samsung with Dex, or Google with Fuschia. It looks as if a sensible area for Honor to attempt tapping into. Whether it has the chops — while other larger businesses are yet to crack this — remains to be seen.
The final factor Zhao noted on future smartphones pertains to AR and VR applications, which he thinks the industry is only just finding its feet in. He didn’t point out specifics, apart from to verify that Honor is already working on merchandise on this location.
“I agree with within the destiny, the digital global will merge with truth,” he stated. It’s an ambitious statement, but however, I wouldn’t anticipate something less to pop out of the Honor brand nowadays.