From Renault to Acura, today’s leading vehicle shops are paving the path towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter, and other platforms.
For today’s clients, the inventive technique is more likely to take place within the context of a social media feed or a third-birthday celebration website than on a brand’s homepage or in a shop. This has pressured brands in all categories to rethink how they engage with clients at the pinnacle of the funnel.
Accordingly, automotive brands respond by growing interactive advertising and marketing content that reaches capacity customers when they’re online. As precise in PSFK’s Automotive CX Debrief, right here’s how main vehicle names are encouraging customers to find out their vehicles in an amusing, attractive way:
Renault Italia Tokyo Stories
Automotive emblem Renault Italia has enabled Italian customers to purchase a limited-edition model of its Captur SUV through Instagram Stories and Facebook Messenger. After viewing ‘Tokyo Stories,’ a series of anime-fashion Instagram Stories, customers can connect to a chatbot model of one of the characters, who can help them pre-order one of the 100 SUVs to be had through Facebook Messenger.
MINI USA “Tweet To Test Drive”
Automotive emblem MINI USA has partnered with the social network Twitter to allow capable automobile buyers in San Francisco and Los Angeles to look at the force of its MINI Countryman model through tweets. Customers tweet #MINIonDemand to the account @MINIUSA, which will receive a link to join a free test drive. After entering their facts, a MINI representative will arrive at their door with the car at their desired time.
Acura ILX Instagram Stories
Automotive Emblem Acura created an Instagram-based total vehicle generator to allow enthusiasts to develop their customized 2019 ILX sedan. They can go to the @Acura Instagram account and click on the brand’s Story to launch the customizer, which permits them to place virtual stickers of various outside and indoor elements, like wheels and accessories, onto a car version to enhance their options. Acura partnered with the GIF generator Giphy to create GIFs that can be delivered to these custom memories as well.
Leveraging social media to seize customers where they already are is just one way automobile makers are reinventing automobile discovery and purchasing experience for mobile—and digital-first target audiences. For more innovation in all things car retail, download PSFK’s Automotive CX Debrief.
