Birmingham, Alabama-based totally McLeod Software has launched its new TopMatch technology, geared toward digitally pairing agents and logistics vendors with the satisfactory companies to haul their freight.

Customers who utilize McLeod’s TopMatch software program will compete against freight-matching upstarts together with Uber Freight and Convoy, companies that maintain to seize marketplace share from conventional load boards, according to a new document from UBS Group.

The TopMatch tool, that’s part of McLeod’s PowerBroker freight-matching platform, combines a couple of service seek strategies into one comprehensive seek. It then develops a scoring gadget based on the search standards, which includes which carriers have hauled the load in the beyond, the ones who have hauled inside the freight lane previously and truck availability closest to the pickup region.

“TopMatch just helps agents mixture records that leads to faster ability-matching primarily based on a variety of of things,” Robert Brothers, manager of product improvement at McLeod, instructed FreightWaves. “It gives our brokers the capacity to kind of turn the dial on how their carrier selection procedure works.”

The use of cellular trucking apps is on the rise and has the potential to become a $35.Four-billion market by using 2025 in North America, in accordance to analyze company Frost & Sullivan.

Based at the scorecard, agents will get hold of a prioritized listing of carriers to offer the burden to first, Brothers stated.

TopMatch then feeds the facts into PowerBroker’s automated Waterfall Tendering software program, which digitally gives the load to the top provider. That carrier has a distinct time to reply to the load before it’s far provided to the next service on the listing.