(Reuters) – Microsoft Corp on Thursday introduced new gear for software makers aimed toward making technology including artificial intelligence and blockchain less difficult for corporations to apply.

Microsoft released the tools beforehand of its software program developer conference next week in Seattle. Once acknowledged on the whole for its Windows non-public laptop running device, the employer now relies on sales boom from its cloud-based computing and software services, maximum of that are offered to different companies.

While Microsoft still trails the cloud computing chief Amazon.Com Inc’s Amazon Web Services in revenue, it has taken a distinctive technique to the marketplace, designing a lot of its offerings to be run in both Microsoft’s Azure data facilities, its clients personal statistics facilities, or a aggregate of the 2.

Amazon, via assessment, in the beginning requested customers move their facts to its very own servers, even though it too has in latest years moved toward Microsoft’s “hybrid” approach.

One new service from Microsoft allows online retailers endorse merchandise based totally on purchasing records and can be combined with a retailer’s existing advice engine, stated Scott Guthrie, Microsoft’s cloud and artificial intelligence chief.

“They’re the use of ours in addition to the prevailing device they had and seeing some amazing wins in terms of productivity as part of it,” Guthrie stated. “I don’t assume it’s going to be necessarily constantly a winner takes all.”

Microsoft is also releasing equipment to allow customers make artificial intelligence models without having to jot down the underlying code. Those fashions can then be “skilled” the usage of the enterprise proprietor’s facts in Microsoft’s cloud.

The employer is also introducing a cloud-based blockchain provider. The block chain, a ledger for retaining tune of transactions among many individuals, is used within the economic technology space, and Microsoft stated it’s miles running with JP Morgan Chase & Co on the financial institution’s Quorum providing.

But Microsoft’s Guthrie stated blockchain has other uses, consisting of the system Microsoft helped Starbucks Corp build to song the coffee because it movements from farms to shops to a purchaser’s cup.

“That enables them, from a pleasant manipulate perspective, to dramatically enhance the end-to-stop deliver chain and deliver a higher product,” Guthrie stated.

Microsoft also stated it is liberating a developer version of its HoloLens 2 headset that become introduced in advance this 12 months. The tool, which overlays virtual information on the real world, will value $3,500 and is aimed agencies uses like safety training and complex repair paintings.