Nike’s new self-lacing trainer, the Adapt BB, has fallen at the primary hurdle after the Android app that controls the shoe malfunctioned.

Billed because the “destiny of footwear”, the $350 (£268) a couple Adapt BB launched on Sunday.

However, an replace to the Google Android app that allows wearers to loosen or tighten the instructor failed to paintings.

Customers complain that the Android app simplest syncs with one shoe.

The shoe can be controlled manually using two buttons at the aspect.

But people are pissed off that the Android app fails to work.

One reviewer on Google Apps, Glenn Jeffries, wrote: “The software program replace had an errors and now my right shoe won’t price or switch on!!!! To spend $350 on a pair of footwear and no longer have it to work is embarrassing.”

While Chris Sandoval stated: “App won’t pair with left shoe. Paired with sneakers proper after unboxing then absolutely crashed after an ultimate update.”

The Adapt BB carries a small motor which draws the laces within the instructor.

Nike claims it has reinvented the shoelace – which “dates again to 3500 BC, earlier than Stonehenge or the Pyramids” – with its Adapt BB.

Prior to the launch, Nike said: “Shoelaces: you had an amazing run. But we assume we may have in the end better you.”

Nike has been contacted for a remark.

It has been a difficult week for the organization.

On Wednesday, Zion Williamson, a college basketball famous person for Duke University in North Carolina, slipped and fell whilst one among his Nike running shoes cut up apart.

The incident sent Nike’s proportion rate down greater than 1% in the day before today’s buying and selling.