Pine Belt Dermatology and Skin Cancer Center, which has five locations throughout Mississippi, opened in November 2014. It is a brand-new healthcare provider agency. Further, thanks to the software and savvy search engine optimization, the five-place group exercise grew gross revenue by 32 percent.
THE PROBLEM
Pine Belt no longer had a first-rate website constructed for the exercise, so it started by searching for a solution.
“But we also knew we needed a robust web presence because we were competing towards a neighborhood scientific conglomerate that has been in a commercial enterprise in the region since the 1950s,” stated H. Chase Dickson is Pine Belt Dermatology’s marketing director and OIG compliance officer. “This provided a severe problem considering we were a standalone exercise on time, not affiliated with any of the provider region’s health center systems.”
PROPOSAL
Initially, Pine Belt Dermatology sought to set up a web presence, so sufferers should find it on Google. When the exercise opened in 2014, patients were already familiar with getting to know a specialist in their area, studying the sicknesses they deal with, finding out other affected person testimonials, and deciding who to schedule an appointment with. The seller Pine Belt grew to become an answer, PatientPop, centered on all these things for physician practices.
MARKETPLACE
There are many companies on the market today that offer healthcare advertising and marketing software. Some companies include Act-On Software, Clarity Quest Marketing, Doctor, Marketo, MD Connect, and PatientGain.
MEETING THE CHALLENGE
As marketing supervisor, Dickson stressed the importance of setting up a robust online presence so that the exercise can be better placed to remain aggressive against local conglomerates. “There are lots of bad statistics out there concerning how you may enhance your SEO, so it’s crucial to make certain you have access to excellent facts.”
H. Chase Dickson, Pine Belt Dermatology
“My first circulate once I took over advertising and marketing became to paintings with PatientPop to present the website a facelift and start to clean the search engine optimization content and get ordinary blogs posted so that we had new content every month material available,” he stated. “My history is in income and healthcare management, and while I had examined a few books on the significance of search engine optimization and online emblem cognizance, I changed into by no means a professional.”
PatientPop’s account reps helped train Dickson similarly on equipment he ought to use to help bolster the exercise’s Google ranking even more and ensure the whole lot was performed correctly.
RESULTS
During the 2017-2018 monetary year, the practice found forty percent growth in affected person extent and a 32 percent increase in gross sales.
“I became aggressive with the marketing at some point during our first 12 months, using a mess of mediums to tell our tale; however, all those efforts might not have completely come to fruition had we not installed a healthful online presence through PatientPop,” Dickson defined.
ADVICE FOR OTHERS
“First, there are lots of awful facts out there regarding how you may decorate your search engine marketing, so it is critical to make sure you have access to exceptional facts,” Dickson cautioned. “Second, advertising is all about telling your practice’s tale in a manner that catches people’s interest, and the growing utilization of technology by using your sufferer’s manner which you do now not have to paintings so difficult to inform your story anymore.”
The adage “paintings smarter, no longer tougher” truly applies to a business’s use of search engine marketing and to patients’ use of the era he brought. He said that if one surrounds themselves with a knowledgeable team, they may spend less time stressing over their ROI at the latest advertising mission.
“No matter how much advertising you do, patients these days will nevertheless research your exercise before making the call,” he stated. “It is ingrained in our manner of making decisions now. Traditional advertising and marketing are still a bit critical. Still, if no one uses technology to maintain a healthful web presence, you are letting patients move down the street on your competitor, who might also offer lower satisfactory care.”
In the beyond, Dickson concluded, marketing content could pressure sufferers to a practice’s doorways; however, advertising now drives sufferers to nan exercise’s internet site and then to a practice’s doors.
