Counterpoint Research says that that as the penetration of smart feature telephones will increase globally, new business and sales possibilities will be created for the entire cell price chain.


1. Nearly 370 million clever characteristic phones may be offered globally in subsequent 3 years

2. This will generate a revenue possibility of $28 billion

3. Network operators might be the most important beneficiary

Over the next 3 years, nearly 370 million smart characteristic telephones are expected to be offered internationally, and it will introduce an untapped consumer base to high-pace internet, apps, and offerings, Counterpoint Research has said in its trendy studies. The market studies firm additionally brought that this trend will open a whole host of the latest business and revenue possibilities for the complete cell price chain generate a revenue possibility of $28 billion.

“The sales possibility from increasing income of clever function phones is anticipated to be in the place of$28 billion over the next 3 years. This can be enabled through the capacity of greater than 300 million clever function smartphone customers globally by the quiet of 2021. Software and Services on my own will make contributions to seventy-one percent of this close to- to mid-time period revenue opportunity, or round$20 billion,” Neil Shah, Research Director at Counterpoint Research, said in a statement.

The firm stated that despite the fact that the trend to migrate to smartphones is powerful, much less tech-savvy users and first-time customers retain to choose a characteristic smartphone form-thing and consumer interface (UI). The fashion is frequent in many African international locations and India, wherein literacy costs stay nicely beneath 70 percent. For customers in such international locations, shifting to a smartphone “is steep gaining knowledge of curve” and it’s miles due to this fact, there are nevertheless two billion energetic users of function telephones across the world. This is the space that clever characteristic phones will enter.“The global smart feature phone demand grew 252 percent 12 months-on-12 months in 2018 – albeit from a low base, contributing kind of 16 percent of the entire function cellphone volumes. While India is the most important contributor to this demand, principal markets which have driven smart feature smartphone income to encompass the USA, the United Kingdom, South East Asia, and Africa. We estimate that smart characteristic telephones will go extra than half of the world function telephone volumes by using 2021,” Tarun Pathak, Associate Director at Counterpoint Research, introduced.

Counterpoint Research says that KaiOS is one of the key corporations that is riding the boom of smart function phones. Over the closing year and a 1/2, eight KaiOS-powered gadgets have been launched with multiple fashions launching in the first quarter of 2019. These models have been launched across North America, Europe, Africa, South East Asia, and India. Reliance Jio was the quickest to peer the possibility and followed the platform.

It is due to this reason that Reliance Jio has been able to acquire tens of thousands and thousands of 2G feature telephone users to its 4G community with its KaiOS-powered 4G JioPhone and JioPhone 2. According to the company, out of extra than one hundred million subscribers that Reliance Jio introduced since the Jio Phone turned into launched in overdue 2017, the KaiOS-powered 4G clever feature smartphone has contributed close to half of-of those net additions.

When it involves the most important beneficiaries, the biggest beneficiary from the increase in clever feature telephones can be network operators. The existing 2G customers can be moved to a greener 4G network, and network operators can then unfastened-up the 2G spectrum and re-farm it for 4G, upcoming 5G or Low Power Wireless Access (LPWA) IoT networks. Further, as clients pass to the 4G community, operators can pressure voice as well as data revenues increasing their common sales in line with a person (ARPU).

“Perhaps the most important gain of 4G clever feature phone adoption for operators is the opportunity to accelerate the adoption of greater efficient technology with lots lower value/bit metrics with users on 4G/5G networks than on 2G/3G networks. Further, operators have the ability to power voice in addition to statistics sales and, in the method, boom the 4G ARPU. It will help operators achieve a return on a 4G gadget and community rollouts. We estimate near$ 15 billion in connectivity service sales could be generated, cumulatively, among 2019 and 2021,” Varun Mishra, Research Analyst at Counterpoint Research, cited.