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Want to work for L’Oreal? Get ready to chat with an AI bot

Wilbert Doyle by Wilbert Doyle
June 15, 2025

London (CNN Business): The internet has revolutionized business over the past three decades. Artificial Intelligence is now poised to do the same, and groups that do not capitalize on the era hazard are left behind.

Global tech giants like Amazon (AMZN) have been leading the charge. With algorithms powering personalized purchasing suggestions and personal stylists, companies of all sizes are actually embracing the era for recruiting and managing their workforce.
Smart recruitment

Among them is L’Oreal (LRLCF). With approximately a million applicants for roughly 15,000 new positions yearly, the cosmetics employer uses AI to streamline hiring.

L'Oreal

“We desired to save time and recognition more on pleasant, variety and candidate revel in. And AI solutions have been — for us — the fine manner to head faster in those demanding situations,” stated Eva Azoulay, worldwide vice president of L’Oreal’s human assets department.

At some point in the first stage of the system, the enterprise uses Mya, a chatbot, to shop recruiters’ time. It handles ordinary queries from applicants and checks details, including availability and visa necessities.

Should candidates make it to the following spherical, they may encounter Speedlink, AI software that rates applicants primarily based on their solutions to open-ended interview questions. These ratings don’t update human judgment, said Azoulay, but they flip up applicants who won’t appear like obvious picks.

“We had been able to recruit profiles that we probably would not have employed just on their CV. Like a tech profile for advertising and marketing or a finance profile for income,” she stated.

Early outcomes were promising. For one internship application—where 12,000 people practice for approximately eighty spots—recruiters claim they stored two hundred hours while hiring the most diverse group up to now.

Monitoring worker hobby

Other businesses have gone beyond recruitment and are using AI to assist in managing employees. Some UK firms have commenced using Isaak, a gadget designed by the London-based organization StatusToday, to track how many hours teams of workers spend online and the variety of emails they acquire.

London real estate agents JBrown have been using the rules-primarily based generation since March. CEO James Brown said it enables the company to apprehend employees’ conduct and prevent them from overworking.

“It empowers us to treat bottlenecks and relieves overburdened employees,” he stated. Risky commercial enterprise? AI is still a protracted way from reaching its full capability, and the era comes with dangers.

Algorithms may have an unfair bias based on their input records. For example, if a set of rules used in hiring was developed, information from an organization that employed the handiest guys might be more likely to reject women. This is one reason why the European Commission unveiled ethical recommendations for AI this month, encouraging transparency, data safety, and fairness.

Another danger of AI may be its effect on jobs through automation. McKinsey estimates AI may want to upload $ 13 trillion to the global financial system in 2030, with early adopters doubling their coins waft over that length. But the call for repetitive or digitally unskilled jobs may want to drop by around 10%, the consulting firm stated in a 2018 file.

This creates a predicament for bosses, said Anab Jain, director at the tech enterprise Superflux. “What if the fashion thatyou propose around automation surely affects you immediately? What wouldn’t it be like to lose your activity? What are the legacies you are leaving?” she warned. Carla Howe, Agne Jurkenaite, and Alex Sears contributed to the reporting.

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Wilbert Doyle

Wilbert Doyle

I am a technology freak, I love new technologies and gadgets. I am always ready to learn new things, so I can share this knowledge with other people. and I am really happy when people like my blogs.

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