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Home Apps

What are the most popular mobile apps genres? 

Wilbert Doyle by Wilbert Doyle
April 9, 2025

Mobile applications, or simply mobile apps, have become an indispensable part of our lives, providing a wide range of services, entertainment, and tools with just a tap on our smartphone screens. With so many mobile apps available in various app stores, it can be challenging to determine which categories are the most popular. This article will look at the most popular mobile app categories worldwide, with examples and statistics.

Article Summary show
Social Networking
Gaming
Entertainment
Productivity

Social Networking

Shopping app use grows 30% in 2021 as shoppers continue to use mobile even as stores open - Internet Retailing

Social networking apps have become increasingly popular in recent years. These apps allow users to connect and communicate with friends and family members, share photos and videos, and join communities of like-minded individuals.

Statista says social media usage worldwide will reach 3.23 billion users by 2023. Furthermore, Facebook alone has over 2.8 billion monthly active users as of March 2021. Some popular social networking apps include Facebook, Instagram, TikTok, and Twitter.

Gaming

Gaming

Gaming apps continue to be incredibly popular, with users spending hours playing games on their mobile devices. From casual puzzle games to action-packed battle royales, there’s a game for everyone.

According to Sensor Tower, the global mobile gaming market reached $73.8 billion in revenue in 2020, with an estimated 2.7 billion mobile gamers worldwide. Some popular gaming apps include Candy Crush Saga, PUBG Mobile, Among Us, and Clash of Clans.

Entertainment

Entertainment

Entertainment apps offer users various options, from streaming movies and TV shows to listening to music and podcasts. These apps are designed to keep users entertained and engaged for hours.

According to App Annie, streaming apps saw a 35% increase in time spent per user in 2020. Furthermore, music streaming apps saw a 29% increase in downloads during the same year. Some popular entertainment apps include Netflix, Spotify, YouTube, and TikTok.

Productivity

Productivity

Productivity apps help users stay organized, manage tasks, and improve productivity. From note-taking apps to project management tools, productivity apps can be incredibly useful for individuals and businesses.

App Annie said the top productivity app categories 2020 were office and business, education, and tools. Some popular productivity apps include Evernote, Trello, Google Drive, and Zoom.

In conclusion, mobile apps have become an integral part of our daily lives, and their popularity continues to grow. Social networking, gaming, entertainment, and productivity apps are among the most popular genres worldwide, with millions of users downloading and using them daily.

With the increasing demand for new and innovative apps, more and more apps are being developed to meet users’ needs and expectations. If you have an app idea, talking about it to an IT consulting company could be good! These firms have the expertise and experience to help you bring your app idea to life, from ideation to development and launch, making your app successful in the competitive app market.

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Wilbert Doyle

Wilbert Doyle

I am a technology freak, I love new technologies and gadgets. I am always ready to learn new things, so I can share this knowledge with other people. and I am really happy when people like my blogs.

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